Yes, this is the "About Me" section, but the truth is,

I’m about you.

I’m Michelle McIsaac,

your go-to digital cheerleader; Here to help you unlock your full potential and elevate your brand to new heights.

I'm a mother, writer, host of GROWradio, the Podcast, and mentor for online creators, here to help you lift yourself and your body of work high above the blurry chaos of the virtual space. Because I know that when you're willing to stand beyond the crowd and truly lead yourself, those you're here to serve will meet you there and whisper, "That's her."

I believe that your skillset can change the world, and that happens with far more ease when your audience is able to find you, understand the work that you do clearly, and actually SEE the possibility of their transformation within it.

This is where I come in.

Honouring my start.

It wasn't always this easy for me. In fact, it wasn’t that long ago that I believed the kind of body of work I have today would be unavailable to someone like me.

 It all started back in 2011, when I was in University studying to become a dietician. I decided to start a wellness blog called, "Glorious Eats" to share all that I was learning. Suddenly, I was being invited on to Television segments and to speak at business conferences. I was being tweeted by reality TV stars, and I was being asked, "Oh my gosh, are you the girl from Glorious Eats?" on airplanes. 

As an East Coast girl who grew up in the boonies of Nova Scotia long before social media was anywhere near what it is today, this was a humbling experience, to say the very least.

Little did I know that just one year later, my decision to launch my little-blog-that-could would land me a whopping quarter-of-a-million dedicated subscribers across the globe!

What seemed like an un-important investment into a $10 domain and a cheap Wordpress blog became the very catalyst that led me here, into a body of work that has served tens of thousands of people in both their health, and in building their online wellness practice for more than a decade.

Then in 2012, while in the midst of the excitement happening around this new venture (and 3-years into my University degree), my boyfriend (who would eventually become my husband) was posted halfway across the country from Nova Scotia, which had been my home for my entire life. We spent months trying to find a school that I could transfer to that was close to him with zero luck. Eventually, I made the big decision to press pause on my degree, and to move with him anyway.

This led to several years of trying to make many other "jobs" fit, that never did. My first job in our new town  (the ONLY job I could find!) was ironically slinging french fries at a local diner for $2 below minimum wage. I could find ZERO jobs in the Nutrition world, and I didn't yet have the awareness of how to turn my blog into a real, tangible career. Despite Glorious Eats having built a truly massive readership in its first year, I found myself feeling like a phony who didn’t deserve any of the support I was receiving. Perhaps the worst case of imposter syndrome this industry has ever seen!

 
I didn't yet have the knowledge on how to turn my passion into a career without the University degree I had been working toward on my wall, and even though I was a blogger, online marketing and business was nowhere near as big or as understood as it is today. With a heavy heart, I shut down my blog without warning, and disappeared from the online space completely.

4 years later, after getting married, buying our first home and welcoming the sweetest baby boy into our lives (We call him "Bug" here in the online world), I stumbled upon an Instagram post where someone was talking about Holistic Nutrition. This was vastly different to what I had been learning in dietetics a few years prior, but the ironic thing is, the premise behind Holistic Nutrition resonated with me 1,000X more than what I had studied in dietetics. On a whim, and with my sleeping baby in my arms, I applied for an advanced 2-year diploma program with NutraPhoria School of Holistic Nutrition. I ended up loving it so much that I finished their entire 2-year program in about 14 months,  graduated with honours and Registered as a Holistic Nutrition Practitioner, and launched my virtual practice right away. What a trip!

And suddenly,
all of my stories

were about you.

In the early stages of launching my Holistic Nutrition practice, I learned that a mentor I admired in the wellness space, who was doing deeply valuable work, was in the midst of shutting down her company. She warned me of the challenges she faced, and she encouraged me to, “Get out while I still can.” I was shocked!

And while her words certainly weren’t the encouraging ones I expected to hear as I embarked on my first exciting and uncertain weeks in business, they didn’t stop me.

If anything, they were the fuel I needed to prove to myself that it was absolutely possible to bring this vision to life.

By my 2nd year in business, I had built a 100% virtual Holistic Nutrition practice, serving thousands of families across the globe.

At this point, a number of my colleagues and former classmates in the wellness space were beginning to take notice to my work. I realized one afternoon that I had been spending an awful lot of time sending voice messages in my DMs about how I did it, and what seemed to be working best for me. Many friends who were at the start of their journeys wanted to know more about my marketing, social media, course development, personal branding and podcasting strategies, and with my dear friend and colleague in mind who had unexpectedly closed down her dream practice 2 years prior, I desperately wanted these amazing, inspiring humans to know just how possible it was for them to succeed! I mean, if I could do this, surely anyone could!

In that instant, I discovered my purpose so clearly. Even though it wasn’t my “job” at the time, I was pouring my heart into serving as a bridge, connecting these powerful teachings with the bold change-makers that were determined to mend the cracks in a healthcare system in desperate need of reform. I felt a deep commitment to ensuring that every message found its audience, and every effort made its impact.

I decided, with a lump in my throat, to go completely outside my comfort zone and develop a program for health practitioners who wanted to learn how to create, launch, and market their own digital wellness course in just 40-days. I called it "Pulse," because while creating the offering was the ultimate goal of the program, I also wanted this to be the space where they could discover that the true PULSE (AKA: the thing that keeps the blood pumping) in any creative body of work, is actually the one who’s leading it.

There’s so much beauty in your decision to

Close your eyes

and LEAP.

Launching Pulse was a truly terrifying move, because I didn’t know whether my holistic nutrition clients and community might be confused by this - Yet to this day, Pulse continues to sell out every time I launch it, without fail.

This was a transformational moment in my career; One where I realized that while I've always LOVED helping people in my Nutrition practice, if I instead helped the people who were helping the people, the ripple effect we could create together could be much greater.

They say doing it scared is how we build the confidence to do it steady, and over the next 8 years, overcoming my fear of launching Pulse would ultimately lead to the development of Wild Woman, the Mastermind, The Inner Circle Mastermind, Tempo: The Art of Speeding Up, List Builders Accelerator, The Abundance Code, Health Freedom 101 (my very own virtual summit), The WellandFree.Kids product line, and GROWradio, the Podcast, which, combined with my Private Mentorship, and dozens of free trainings over the years, have served tens of thousands of families and practitioners around the globe.

And now, in 2025, I've found myself having the biggest full-circle moment of them all: 

After my marriage abruptly ended in 2021 and I found myself unexpectedly moving back to my hometown with my son a few months later, I felt the pull to get back to my roots. I began the process of pulling the best of all of my works together and developing a space for digital creators to thrive; One where I have the opportunity to remain fully immersed in the work that I'm most passionate about while continuing to serve the future of health, you. 

And the best part? My journey through self-leadership amid so much change personally has been the catalyst to prioritizing a lean business model that allows my nervous system peace, and my role as a mother to never come second to my work, all while serving just as powerfully for those who feel called to this space. And I know this is exactly what my community seeks for themselves.

Now, we get to create this for ourselves, together.

Life, quite literally, by design.

From a $10 domain and a cheap Wordpress blog, to an international mentor serving tens of thousands, with countless lessons, peaks and valleys along the way, none of this could have happened without you, and I am so, so grateful for it all.

Thank you so much for being here. If you're ready to leap out of auto-pilot and into your next level of impact, abundance, and personal growth, there's so much here for you to explore. May it serve you well on your journey of leading as a heart-centred entrepreneur.

Love, 

 About Me Quiz

  • At the beach with a paddle board, walking my dog Scout, or somewhere in either the garden or woods. 

  • Originally, I wrote, “Go whale watching on a boat” in this box, but I did that for the first time ever in 2024!

    Now, I’d have to say that some day, I’d really love to visit Portugal!

  • It’s a toss-up between veggie gardening, paddle boarding, and beachcombing. I love them all! 

  • Switzerland, Greece (Specifically, Mykonos), and Portugal!

  • I've never been much of a TV kinda girl, but I do love Yellowstone, and old That 70’s Show re-runs!

  • The, “pill for every ill “mentality, the idea that we have to do things the way everyone else does 'em -Especially when it comes to building an online business!

  • A market gardener!

  • Hands down, my sauna blanket!

  • "Women’s Bodies, Women’s Wisdom" by Dr. Christiane Northrup, and anything by Brianna Weist; Especially "The Pivot Year," and "The Mountain is You."